Celebrity brands work when the celebrity is fully checked in. The moment they check out (and they always do eventually) the brand becomes a declining asset. Here's how you can avoid it.
So real! I wrote about this recently too. It takes more than just a celebrity to make a brand successful these days. An example of this is Addison Rae's beauty brand ITEM. I think a brand like Rhode works because Hailey Bieber is genuinely in the space and has been talking about it for years. An interesting launch recently was Dua Lipa teaming up with Augustinus Bader which I think is smart because it gives her more credibility. Curious to see how that turns out!
super interesting read - do you think this is why Kylie Cosmetics might not be as popular as it was in 2016-2017? because she shifted her focus to other things like her fashion line?
Great read! I wish you cited data and research to strengthen your claim!
So real! I wrote about this recently too. It takes more than just a celebrity to make a brand successful these days. An example of this is Addison Rae's beauty brand ITEM. I think a brand like Rhode works because Hailey Bieber is genuinely in the space and has been talking about it for years. An interesting launch recently was Dua Lipa teaming up with Augustinus Bader which I think is smart because it gives her more credibility. Curious to see how that turns out!
super interesting read - do you think this is why Kylie Cosmetics might not be as popular as it was in 2016-2017? because she shifted her focus to other things like her fashion line?